“A point of difference, that’s what people want when they shop at independents,” says Deryane Tadd, who opened her award-winning womenswear boutique 13 years ago. Stocking around 90 brands, including the currently popular ethical trainer brand Veja, she offers exclusives with midpriced Brit brands, such as Lily and Lionel, Pyrus and Mercy Delta, as well as a styling service that can be done online or in store. Their YouTube styling videos are also worth checking out for those who can’t get to Herts.
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